The new Legoland theme park soon to open in Florida can expect to see a significant number of UK visitors through its gates, according to predictions from one travel site owner.
Oliver Brendon, owner of DoSomethingDifferent.com, said he expected that between 5 and 10 per cent of visitors to Florida from the UK would buy tickets to the new Lego-themed attraction. With 1.3 million Brits flying to Florida on their holidays each year, the new park looks set to be a hit with UK guests when it open in mid-October. Mr Brendon made his prediction at an event held in London by Legoland Parks and his company to mark the 25-days left until Legoland Florida opens its gates to visitors.
“We’re finding attractions over and above the major ones in Orlando quite difficult to sell, but Legoland Florida has a better chance of being included in customers’ main itineraries than some other attractions,” commented Mr Brendon at the event. “The brand is right up there so it could well get built in alongside the tier one attractions,” he added.
Despite not even having opened yet, the owners of Legoland have indicated that they are planning to expand the complex. John Jakobsen, managing director at Merlin Entertainment – the owner of Legoland, said that his company were committed to investing in the park, and would add a waterpark to the site in 2012 and a Legoland hotel in 2013.
“We have the scope, the land, the investment to open more ‘second gate facilities’ on the site. There is a lot of future ambition,” said Mr Jakobsen.
Legoland Florida will be the largest Legoland park in the world, with more than 50 rides and attractions, as well as 30 acres of botanical gardens.
Image by Joe Shlabotnik