Although the number of Brits visiting Tunisia dipped significantly in 2011 following the political unrest affecting the country from the end of 2010, UK holidaymakers are expected to return to the North African destination in greater number in 2012.
2011 saw the number Brits taking holidays in Tunisia drop by over 35 per cent to just 227,000. However, 2012 sees operators and airlines increasing capacity to the region in anticipation of Tunisia’s resurgence. Scheduled flights to Tunisia are likely to increase by 18 per cent compared with 2011, up to 83,000 over the coming year.
Wahida Jaiet, the UK director of the Tunisian National Tourism Office, expressed his confidence in the UK market’s ability to bounce back to previous levels.
“While visitor numbers for 2011 were obviously less than 2010, we’re confident that developments such as the increased air capacity into Tunisia and a national advertising campaign will encourage UK travellers to choose Tunisia for their next family holiday,” said Mr Jaiet. “With more than 800 miles of white sandy beaches, diverse attractions, a wide range of affordable accommodation and only a short flight away, Tunisia is the perfect destination for families with both young children and teenagers,” he added.
The tourism board has put together plans for a campaign to highlight the country’s cultural and historical attractions, aiming to further boost visitor number over the coming years.
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