This is a 72-room property opened in April 2006 and located on New York's Times Square. Far from the normal hotel experience, this is a sleek, black and daring boutique property. The design hotel offers a personal shopper service and free overnight shoe shine. The premises are air-conditioned and guests are welcomed in a lobby with a 24-hour reception service. Facilities include a hotel safe, cloakroom, newspaper stand and lift access. Guests can dine in the bar and 24-hour restaurant. Conference facilities are available to business travellers and wireless Internet access is also available. Guests can take advantage of the room and laundry services on offer. Those guests who are arriving by car may leave their vehicle in the hotel's car park (fees apply).There is a shower, bath, hairdryer and upscale bathroom amenities in the en suite bathroom. All of 72 guest rooms feature modern king-size sleigh beds, Frette linens and bathrobes. Facilities include a direct dial telephone, 7-inch Panasonic plasma TVs with 200+ channels on the HD digital cable system and Bose Wave radios with Sirius satellite radio. Moreover, each room features leather furniture, Internet access, an in-room safe and a minibar. Individually regulated air conditioning and individually regulated heating are standard features in all accommodation units.
From LaGuardia Airport: Start out going northeast on La Guardia Rd. Turn slightly left toward Terminal A/Marine Air Terminal/Rental Car Returns. Turn left toward Terminal A/Marine Air Terminal/Parking Lots 6-7. Take the 1st left onto Central Terminal Dr. Take the Airport Exit ramp. Merge onto Grand Central Pky W toward Manhattan. Merge onto Brooklyn Queens Expy E via exit 4 toward I-278 W/Staten Island. Merge onto I-278 W/Brooklyn Queens Expressway. Take the I-495/L.I. Expressway exit, EXIT 35, toward Midtown Tun/Eastern L.I./Greenpoint Ave. Merge onto I-495 W via exit 35W on the left toward Midtown Tun/Manhattan (Portions toll).Take the exit toward 38-40 STS/37 St. Turn slight left onto E 37th St. Take the 1st right onto 3rd Ave. Turn left onto E 42nd St. Turn right onto 6th Ave/Avenue of the Americas. Turn left onto W 45th St. The hotel is on the left.