The hotel re-opened its doors in 2011 after a multimillion dollar renovation, yet it became famous back in the 1980s when Calvin Klein filmed the advertisement for Obsession perfume featuring supermodel Kate Moss and shot by Bruce Weber on the famed rooftop terrace. After being closed for 5 years, the hotel is once again home to the only completely renovated boutique hotel on the block. The rooms are more spacious than the typical South Beach room. There is also a business centre. In addition to a lobby area with 24-hour reception and check-out services, a hotel safe, cloakroom and lift access to the upper floors, further facilities available to guests at this 99-room hotel de charme include a café, newspaper stand, supermarket, and a hairdressing salon, as well as a bar, pub, nightclub and a restaurant. Wired and wireless Internet access and both room and laundry services are also provided.The resort fee, which is not included, includes 2 beach chairs and high-speed Internet. There is a valet parking fee per night with in/out privileges.All rooms feature elegant bathrooms with rejuvenating rainforest showers, double sinks, organic cosmetic products and a hairdryer. Furthermore, rooms come with a king-size bed, and some with full-size sofa beds, as well as a foyer area, flat-screen TV, entertainment unit, sitting area, writing desk, high-speed Internet access and an iPod docking station. In addition, the room features a fully stocked minibar and a Keurig Espresso Machine. Average square footage is 400 square feet and maximum occupancy is 3 people. Further standard features of accommodation units include a direct dial telephone, radio and centrally regulated air conditioning and heating units, as well as a safety deposit box and a terrace.
Exit the airport and take exit 2 to Miami and Beaches. 112 East becomes 195 East. Take Alton Road exit. Make a left on 10th Street then make a right on Ocean Drive and arrive at the hotel.