Previously known as the Hawthorn Deira the hotel has undergone a rebranding in 2009 to reopen as the first hotel in the Avenue concept. Located on the Al Rigga Road just 10 minutes from the airport the hotel has a prime Deira location close to leisure shopping facilities and business districts. The rooms all have highspeed internet access mini bar satellite TV and 24hour service as standard. There are 2 restaurants to choose from and a nightclub. The hotel also boasts a fitness room and roof top pool and bar.